MODELMAKING DEGREE FINAL MAJOR PROJECT
for Ocean Generation

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For my final project, I wanted to focus on my love of creating cartoony, expressive figures that captivate audiences and bring a lighthearted touch to serious topics.

As an Australian, I was fortunate to grow up taking trips to the beautiful Great Barrier Reef but in recent years, the reef has declined at an alarming rate. I was devastated to witness the disastrous effects climate change had on such a beautiful natural wonder. I became determined to use my unique model making skills to engage and educate others on environmental awareness.

With the support of a contact at the charity, Ocean Generation, I have created a fictional campaign, aimed at raising awareness and support for the Great Barrier Reef. There are three components to the project: collectible sea creature figures; packaging; and advertisements featuring these critters that direct the public’s attention to this charity and their wonderful cause. The adverts carry the essential message about the importance of protecting marine ecosystems through providing financial support for critical research in rebuilding our planet. As a token of appreciation, donors would receive these quirky, cuddly critters as a thank you gift, complete with custom packaging, of course. Having never needle felted before, I was determined to challenge myself one last time before the course ended and try some new techniques!